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How Employers Can Champion Working Parents — and Unlock Retention and Performance
Support working parents with flexible transitions, transformational coaching, and compassionate leadership to boost retention, performance, and wellbeing.

Mafalda Novo
Nov 252 min read
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Parenthood and Work: How to Ask for Support — and Thrive
Becoming a parent is transformative. In the beginning of 2025 , I surveyed over 100 parents  about their experience juggling work and family. Key findings reveal the depth of the emotional, practical, and professional adjustments parents face: identity shifts, emotional stress, and work-life tension. The good news? You can  ask for support proactively and create a sustainable balance between parenting and work. What Parents Feel Identity shifts : Who am I now? Emotional highs

Mafalda Novo
Nov 122 min read
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